A team made up of senior consultants with international experience
Reinaux & Partners has a team of experts with experience and proven results. Our consultants have had successful careers in several multinationals, with each of them having more than 25 years of experience assuming leadership roles (CEO, VPs and Executive VPs) in global enterprises.
Main stages of your career:
Senior Vice President of Gerdau LATAM North.
Executive Director of Gerdau México.
Marketing Director at Gerdau Brasil.
General Manager of the Aço Norte plant, Brazil.
Main achievements (last 5 years):
- “Turn Around” of the Colombia business unit: From US$16MM in 2010 to US$31MM in 2015.
- Mexico Joint Venture (“JV”): Led a US$600 MM JV between Gerdau and a local partner. The project was carried out too quickly and under budget.
- Joint Venture in Mexico: Led the R$US$600MM Joint Venture between Gerdau and a local partner. The investment was executed on time and below budget.
- Caribe (merger with main competitor): With an EBITDA of US$25MM in year zero, to US$51MM in the first year and US$60MM in the second.
- Executive with an international career, responsible for operations in Latin America and the United States, with more than 20 years of experience in managing multinational companies, working in operations, sales and marketing, strategic planning, business development, development of cost reduction projects and investment coordination;
- Expertise in creating strategies and policies necessary for business development, revenue growth, increased productivity and management and performance improvement of operations in global organizations;
- Focused on analyzing current trends and changing customer requirements, mastery in the development and implementation of brand management, business turnaround, preparation of short-medium and long-term strategy. Know-how in implementing a Relationship Management program with large customers and suppliers;
- Experience in the American market, through the definition of commercial strategies, market analysis and main key accounts, internationalization of Brazil – USA companies;
- International MBA – INSPER(BR) / DUKE UNIVERSITY(US) / INSEAD(FR) / UNIVERSITY OF HONG KONG(CHINA),Executive Education – Strategic Thinking & Management for Competitive advantage – WHARTON (USA),Total Quality Management – JUSE, Tokyo , Japan – Masters in Structures – UFF – Civil Engineer – UERJ.
- Executive with over 30 years of experience in ”C” level positions in multinational consumer goods companies, such as: Colgate-Palmolive, DIAGEO, Seagrams, Grupo Cuervo, Allied-Domecq, Bunge Foods, Brown Forman and Grupo Brinox.
- Extensive experience in the rum segment, having managed brands such as: Malibu, Captain Morgan, Flor de Caña, Appleton, Brugal, Mount Gay and Santa Tereza.
- He was actively involved in the acquisition of Matusalem rum by Grupo Cuervo.
- From 2017 to 2020 he was a member of the board of directors of E&A Scheer, a three-century-old Dutch company, trader and supplier of exclusive bulk rums of premium blends.
- Business Administration (BS and MBA) LongIsland University (NY/USA)
- Economy by PUC/SP
- Executive Extension at INSEAD, Columbia University London School of Economics
- Executive with over 23 years of experience in the consumer goods sector;
- Multifunctional business leader with consistent results in different segments;
- He worked in National and Multinational companies such as Heineken, Brasil Kirin, Camil Alimentos, Pernod Ricard, Allied Domecq, Cia. Muller de Bebidas, Davene and Casa KM;
- More than 20 years of experience in various FMCG (Fast Moving Consumer Goods) categories;
- Commercial consultant working on several projects at Reinaux & Partners Consultoria LTDA;
- Graduated in Agricultural Engineering from UNICAMP;
- Master’s degree in Accounting and Controlling from FECAP/SP and Executive Master’s degree in Marketing from FGV (SP) and Fundação Dom Cabral (MG).
Executive with more than 20 years of experience in different functions in Gerdau Metaldom’s Commercial, Marketing and Logistics processes for the Central America and Caribbean region, acting as Commercial Director for the entire region for the last 14 years. In this last role, he led the marketing and distribution units in the Dominican Republic, Puerto Rico and Costa Rica, serving more than 32 markets in the region of operation. Leader of Trade Defense processes, including anti-dumping measures, quality standards, among others;
Active member of several business associations in the Dominican Republic. He has deep “on the ground” knowledge of the Caribbean and Central American markets, with primary relationships with relevant actors and sensitivity to manage the different cultures that make up the region;
Through his experience, the following achievements stand out:
Consolidation of the commercial team during the merger of 2 companies that manufacture and distribute construction materials, exceeding expectations of synergies in results, margin and customer satisfaction indicators;
Implementation of a Customer-Centered Culture generating NPS of 96%;4 anti-dumping measures for imports of steel bars from 4 countries to the Dominican Republic;
Revolutions in the distribution operation in Costa Rica, achieving improvements in Cost and Price management;Reached more than 70% market share in steel products in the Dominican Republic and Puerto Rico;
Bachelor of Management Engineering from Worcester Polytechnic Institute;
Negotiation, customer-centricity and leadership programs.
- Executive with more than 30 years of experience in the financial area;
- Financial Economic Planning, Tax Planning, Auditing, Debt Increase and Renegotiation;
- 15 years supporting the formulation of Business Strategies, in segments such as industrial, agro-industrial and services;
He worked in large companies such as Natural One, Manserv, Santana Têxtil and Grupo Votorantim, where he worked for 10 years in the management of the Commerce Group in the import production and export of products with annual revenues of US$ 1 billion, involving operations of port institutions and financial; - Worked on M&A projects, with experience in building Business Plans, Valuation, Due diligence, capturing synergies and corporate negotiations;
- Graduated in Economics – IMES/S. Caetano do Sul, specialization in Controllership from FECAP/SP, postgraduate degree in Finance from CEAG/FGV-SP, MBA in People Management from FGV-SP
- Executive with more than 20 years of experience in people management, engineering projects, maintenance and production in the chemical and steel sectors;
- International experience in implementing a large greenfield project and managing a multicultural team;
- Solid experience in strategic, business and improvement projects, industrial leadership management with national operations, using PMO, agile and lean methodologies, for profitability and productivity gains;
- Graduated in Mechanical Engineering from UFPR, in Maintenance Management from UTFPR, in Metallurgy from FEI/SP;
- MBA – Business Management/innovation/management of multicultural teams – INSPER/BR, Virginia University, INSEAD/FR;
Six Sigma Blackbelt by INDG.
- General Director of the Mexican Steel Construction Institute (IMCA);
- 35 years of experience, performing various functions and activities such as: Management, Structural Engineer, Manufacturer of metal structures and construction, Industrial Marketing, Market Development, Strategic Planning, Promotion and dissemination of steel products, Introduction of new products, Engineering and Design Structures, Knowledge of the structural steel market;
- At IMCA, it supports increased participation in the Metal Structures and Metal Bridges market, promotes the certification of Steel Manufacturers and Distributors and promotes the dissemination of the use of steel;
- Civil Engineer from the University of Guanajuato. Specialty in Structures from the University of León. Diploma in Marketing from the Instituto Tecnológico de Estudos Superiores de Monterrey, TEC Monterrey;
- Master’s degree from IBERO – AMERICANA University – Chair in Metallic Construction;
- Experience in implementing quality management systems in the manufacture of metallic structures.
- Senior executive with over 20 years of experience in business management. Working in a leading multinational company in its sector with a focus on Marketing & Sales;
- Led commercial teams and commercial repositioning projects in Brazil and Mexico. Experience in strategic analysis and commercial positioning of the business, definition of commercial processes, business development, go-to-market and commercial road map;
- Responsible for leading commercial teams at national level, training, defining goals, incentives, and recognizing sales teams;
- Civil Engineer from UFRGS with an emphasis on Structures, MBA in Business Administration from UFRGS, Strategic Leadership from ISE Business School and Master in Business Administration from INSPER.
Main stages of your career:
- Senior Vice President of Gerdau LATAM North.
- Executive Director of Gerdau México.
- Marketing Director at Gerdau Brasil.
- General Manager of the Aço Norte plant, Brazil.
Main achievements (last 5 years):
- “Turn Around” of the Colombia business unit: From US$16MM in 2010 to US$31MM in 2015.
- Mexico Joint Venture (“JV”): Led a US$600 MM JV between Gerdau and a local partner. The project was carried out too quickly and under budget.
- Joint Venture in Mexico: Led the R$US$600MM Joint Venture between Gerdau and a local partner. The investment was executed on time and below budget.
- Caribe (merger with main competitor): With an EBITDA of US$25MM in year zero, to US$51MM in the first year and US$60MM in the second.
- Mechanical Engineer, Postgraduate in Industrial Administration from USP/Poli/Vanzolini. MBA in Knowledge, Technology and Innovation from USP.
- Executive Specialist in Technological Innovation Management from Bentley College.
- Executive Specialist in Disruptive Innovation Management from North Carolina State University,
- Postgraduate in Entrepreneurship and Innovation in Engineering from UNESP/UNIVESPCREA and Master’s Degree in Production and Manufacturing Engineering (UNICAMP).
- Certified in Lean Six-Sigma Black-Belt and Project Champion Six-Sigma
- He worked for large companies such as Briggs & Straton, Voith, Ford, Heraeus Electro-Nite, Acument, Cummins, Alcane Arno.
- Specialist in Lean Manufacturing, VSM, TPM, 5S, process mapping, operational efficiency, cost reduction, strategic supply management, development of strategies for the industrial area and implementation of a quality management system and operational excellence.
- 30 years of experience in the industrial area in the areas of manufacturing, maintenance, quality, supplychain, logistics, trade and engineering.
- Experience in technology transfer projects, Six-Sigma projects, risk management in the operational area, ERP change, crisis management, assessment of industry 4.0 maturity and restructuring of the after-sales/customer support area.
- Internal Auditor of ISO standards (9001, 14001, OHSAS 18001).
Sodexo – General Director Mexico
- US$ 1 billion annual sales, 450 employees, 26 branches, 2 MM Users in 17,000 client companies and 90,000 affiliated establishments.
- Executive Sales Director
- Sales Management with responsibility for all of Brazil – 250 salespeople, 400 service positions, R$ 7.5 billion in annual sales in 15 branches, 4 MM users in 60,000 client companies.
- Strong commercial restructuring process, reviewing strategy, segmentation, regions, training, controls and motivation, which resulted in revenue growth of 5 times in 4 years.
- Implementation of a new commercial management methodology that culminated in the transformation of Sodexo’s global standard and subsequently, in the Latin American Sales Academy.
- Alignment of commercial management with the company’s financial criteria, through variable remuneration for the commercial area.
- Leadership in the implementation of a new customer management process, aligned with the quality of services, allowing the company to grow significantly.
Citibank
- Commercial Director of the Insurance Broker
- Responsible for the commercial area throughout Brazil, managing the insurance brokerage in all sales channels through the commercial bank.
- Led 200 employees allocated to all segments of the Bank, who were responsible for reaching R$50MM in annual sales.
Main stages of your career:
- Strategy, Marketing and Competitiveness Consultant.
- Professor of Strategy and Marketing at Fundação Dom Cabral.
- Leader of Strategy & Financial Planning at Gerdau Aços Especiais with global operations.
- Manager of Commercial Planning, Competitive Intelligence and Pricing at Gerdau Brasil.
- Senior Consultant at Symnetics Brazil and Colombia (Balanced Scorecard and Management).
Main results:
- Leadership of the strategic planning of Gerdau Aços Especiais, including the development of future scenarios, construction of the strategic roadmap and M&A alternatives.
- Structuring and implementing the Competitive Analysis area at Gerdau Brasil, including competitor assessment, redesign of the information collection and management process oriented towards strategic decisions, review of methodologies for determining market share and demand forecasting.
- Differentiated and sustainable results in her work as a consultant in several countries in Latin America in more than 25 companies of different sizes and sectors (Food, Hygiene and Cleaning, Processing Industry / Manufacturing, Health, Retail, Education, Banks, Insurance, Paper and Cellulose, Chemical, Oil & Gas, Telephony, Third Sector).
- Executive with 25 years dedicated to the commercial area and business management.
- Julio worked in the industry, retail and technology segments, having worked in recent years focusing on structuring commercial departments.
Among its main results are:
- 8X increase in revenue in a company in the construction industry in 7 months;
- Recurring revenue growth (MRR) of more than 30% per year in technology companies;
- 60% increase in recurring revenue in a service company (Q1 – first quarter 2023);
- Retail network expansion by 6X in 5 years;
- Finalist at Inovativa Brasil (award in technological entrepreneurship).
Graduated in Computer Science and specialist in Business Management, he works with the practical operationalization of the most current concepts in revenue generation, predictability, opportunity creation, management of commercial teams and closing deals.
- Graduated from UFPE in the area of humanities and Materials Management, with a postgraduate degree in Business from FGV-SP, in addition to a Specialization in Negotiation and Purchasing at IBMEC – SP;
- Senior executive, with over 30 years of experience, leading Procurement processes in several countries. He led multinational teams in Latin America, India, Spain, China and the USA, holding an executive position at Gerdau LATAM and Global;
- General Director of the company ROTOVIC Lavanderia Industrial, with improvement in the results of operational and financial indicators;
- Expertise in strategic consultancy projects at Reinaux&Partners, for companies in Latin America, with Clients in various sectors from manufacturing to service provision, in the areas of organizational restructuring, company turnaround, design and implementation of strategic roadmaps;
- Participation in strategic negotiations with important savings for projects developed at Gerdau and at Reinaux&Partners strategic consultancy clients;
- Accredited teacher at Procurement Business School and NextLevelAcadeny for training in Purchasing Processes.