External Dimension (Demand)
1. Macroeconomic trends.
2. Industry trends (Local and global).
3. Market, product, availability of substitutes.
4. Analysis of competition, “market share” by player, competition from abroad (imports).
5. General trends, “disruptive threats”.
Internal Dimension (Supply)
1. Supply and MP’s (Supplier power).
2. Internal capabilities, production potential (%), current technology vis-à-vis “best in class”.
3. Efficiency of core processes vis-à-vis “best in class”.
4. Efficiency of support processes vis-à-vis “best in class”.
5. CAPEX Investments in the last 5 years.
6. Historical trends (last 5 years).
- Distribution capacity.
- Industrial indicators and product portfolio.
- Financial indicators vs. “best in class”.
GO TO MARKET:
1. Distribution channels: % self-owned vs. % third party owned.
2. Customer breakdown and product portfolio by client.
3. Final customer: Relative size, possible alternatives/substitutes.
“Insights” from the client
1. What is missing for us to be “the best player” in the region, country or industry.
2. What are our strengths (competitive advantage).
3. What are our weaknesses.
4. What three major difficulties we are facing.
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