With a proven track record, our consultants have had successful careers in multinational firms. Each consultant has over 25 years of experience and have assumed leadership roles (CEO, VPs and Executive VPs) in Global Enterprises.
Felipe Reinaux Managing Partner
Major career steps:
• Senior Vice-President of Gerdau LATAM North.
• Executive Director of Gerdau Mexico.
• Marketing Director of Gerdau Brazil.
• General Manager of Açonorte Plant, Brazil.
Key achievements (last 5 years):
• Turn around of Colombia Business Unit: From US$ -16MM in 2010 to US$ 31MM in 2015.
• Mexico Joint Venture (“JV”): Led a JV of US$ 600MM between Gerdau and a local partner. The investment was executed in time and under budget.
• Guatemala (restructuring): Asset sale and optimization, from 4 steel plants to 2, while maintaining the same production capacity.
• Caribbean (Merger with main competitor): From US$ 25MM EBITDA in year zero. to U$ 51MM in the first year and US$ 60MM in the second.
Wanderlei Passarella Senior Partner
Major career steps:
• CEO of Petroflex Brasil (Later acquired by Brasken).
• Director-CEO of GPC Química S/A.
• Director General Menasha South America.
• General Manager in Nitroquímica – Grupo Votorantim.
• Manager in Ipiranga Química.
Key achievements (last 5 years):
• International expansion of Petroflex.
• Leadership in various M&A deals in the chemistry industry in Brazil.
Ricardo Mascheroni Senior Partner
Major career steps:
• Executive Vice-President of the Group Gerdau.
• Executive Vice-President of Gerdau North America and Latin America.
• Executive Director-CEO of Gerdau Brazil.
• Executive Director of Marketing and Sales of Gerdau Brazil.
• Director of Comercial Gerdau.
Key achievements (last 5 years):
• Leadership in various turn around projects in Latin America, including Colombia, Chile and Peru.
• Vertical integration through the distribution of the final product in Gerdau Brasil and Latin America.
• Participated in the creation of the strategy for the Gerdau Group in Brazil, Latin American and United States.
Renata Muniz Senior Specialist
Major career steps:
• Executive Manager of Strategy & Financial Planning of Gerdau Global.
• Manager of Competitive Intelligence and Pricing of Gerdau Brasil.
• Commercial Manager of Gerdau Brasil.
• Senior Consultant of Symnetics Brazil.
Key achievements (last 5 years):
• He made part of the strategic planning of Gerdau Global, including: construction of the strategic roadmap and construction of scenarios and M & A alternatives.
• He worked on the development and implementation of the Gerdau Competitive Analysis sector, including competitors, balance of supply and demand and refinement of the market share estimate system.
• It assumed leadership in Gerdau's market intelligence process, simplifying the way Gerdau collected and managed its market intelligence.
Aloisio Silva Senior Specialist
Major career steps:
• Country Supply Manager for Gerdau Brazil.
• Regional Supply Manager for Gerdau Latin America.
• Executive Supply Manager for Gerdau India & México.
• Global supply and materials manager (for indirect services).
Key achievements (last 5 years):
• Latin America: Planning of supply expenses in Latin American countries.
• India JV: Planning of supply expenses & Leader for asset acquisition for the greenfield (steel plant) project with a Budget of US$ 140 MM. JV Gerdau Kalyani.
• México JV: Leader of supply for LATAM North, also led in the asset acquisition for the Gerdau Sahagún (greenfield project of US$ 600 MM) plant, a JV with Gerdau Corsa.
• Global Indirect supply: Planning of the indirect supply globally, with savings expectations of US$ 14MM in the EBITDA in 2016.
Carlos Felippe Senior Specialist
Major career steps:
• Executive Director of Comercial Gerdau.
• General Manager for Sales (industry).
• General Manager (Sales and Distribution).
• General Manager (Marketing).
Key achievements (last 5 years):
• Over 25 years of world-class experience in sales and marketing, in a firm that is a market leader in the steel industry in Latin America.
• Leadership and skills in the design and implementation of strategic projects, team restructuring, process implementation, and development and promotion of a vast array of products.
• Active participation in the construction market in Brazil, exploring the demand for steel and creating the branding for Gerdau.
• Knowledge and expertise in the implementation of management models for the commercial side of a business.
• Participated in large-scale M&A projects (Business Units, SAP implementation, key subsidiaries)
Paulo Berger Senior Specialist
Major career steps:
• Coordinator of the Maintenance process for Gerdau Brazil.
• Maintenance Manager for Gerdau Sapucaia do Sul – RS, Brazil.
• Maintenance Manager for Gerdau Araucaria – PR, Brazil.
• Maintenance Consultant for Gerdau Aza – Chile.
Key achievements (last 5 years):
• Led projects that focused on productivity improvements in the maintenance processes for Gerdau Brasil, with a reduction of US$ 15MM in personnel expenses.
• Implementation of projects that focused on revising the maintenance structure to a leaner and more efficient one.
• Definition in the strategy for “Initial Control” for the implementation of new projects.
Héctor Camero Senior Specialist
Major career steps:
• General Manager at HSEQ Camero Consulting.
• Health, Safety and Environment Director (HSE), Bayer Health Care for Latin America.
• Corporate Manager of HSEQ, Bayer Andean Region.
• HSEQ Manager, Bayer Venezuela.
Key achievements (last 5 years):
• He led the commercial expansion of HSEQ Camero Consulting in Colombia, the Dominican Republic and Guatemala.
• Reorganized the Gerdau Health and Safety departments in the Dominican Republic and Guatemala.
• Integration of different Latin American cultures and alignment to Bayer Health Care's HSE policies and strategies.
Dirceu Togni Senior Specialist
Major career steps:
• Executive Director for Industry and Engineering for Gerdau Group.
• Executive Director for Industry, Gerdau Brazil.
• Executive Director for Industry, Gerdau Latin America.
• Executive Director for Gerdau Cosigua
• General Manager for Gerdau Special Steel (Aceros Piratini).
Key achievements (last 5 years):
• Leadership in various know-how transfer contracts with Daido Steel, Badische Stahlwerke (BSW) and ThyssenKrupp.
• Implemented various greenfield projects for Gerdau (Perfiles plant Mexico, flat steel laminator and laminator for special steel).
• Definition and planning of strategy for operations and maintenance for the Group Gerdau.
• Definition, planning and implementation (follow-up) of CAPEX for the entire Group Gerdau. Annual CAPEX of around US$ 1.2 billion